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Call track() after a meaningful server-side action succeeds. The name belongs to your product vocabulary.
Good action names describe what happened to an asset:
  • downloaded
  • approved
  • shared
  • remixed
  • added_to_sequence
  • exported_to_nle
  • reported
Use lowercase snake_case. Do not assign weights or convert actions into a universal success score. Keeps compares the actions and populations explicitly in analysis. Always target the individual output asset. Do not attach an asset action only to its parent generation.